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7 Deadly Mistakes When Selling

1 – CHOOSING AN AGENT FOR THE WRONG REASONS

If you only want to achieve market value for your property you can choose ANY agent. Better still, save the commission and do it yourself.  Anyone, and I mean ANYONE can take some photos, put them on the internet and knock a For Sale sign in.
It is important that you choose an agent who you believe will work to get you the highest price. You must, however, choose an agent whose highest price is actually realistic and not just something that makes you feel good * see important note in section 2 below. When you invite agents to give you an appraisal price of your property, be wary of the agents that quote you a high price for your property. In the industry, this is known as ‘buying a listing'.  We recommend you don't choose an agent based purely on their appraisal price alone as you may be bitterly disappointed. We recommend you choose an agent who you can trust and that you feel you can work with.  For this reason it is important that, when interviewing an agent, you make a mental record (preferably take a written note) of the positive and negative responses the agent provides and then decide whether you would employ this agent or not before you hear their price opinion.
If you are selecting agents to interview, call me in last. I will show you what ALL of your options are and listen very carefully to what is important to you personally. I have a very pleasant, refreshing no nonsense approach and will not be “bullshitting” you to try to get your business. I can then share with you my strategies to attract and negotiate with buyers.
If you want to achieve a Premium Price and believe the last cent has been squeezed from the buyers, you need to call me. If you don't….  call anyone!


2 – DON’T MAKE THE MISTAKE OF CHOOSING A ‘CHEAP’ AGENT

Be careful of choosing an agent based purely on their fees. "If agents give their own money away, what do you think they will do with your money?" Better to pay an extra one percent on a selling fee than to receive ten percent less on your selling price.
Some agents offer huge discounts or cap their commissions at a cheap rate.  I'm afraid some of the oldest sayings in the book are true - 'You only get what you pay for' or 'Where there's free cheese, there's usually a trap’.  Good negotiators rarely give discounts on their fees. If they get you the Premium Price, they are worth a fair fee.  I personally have a number of examples of sellers prepared to accept offers when negotiating, where I have persevered and gone back to the buyer and negotiated thousands more.  A ‘cut price agent’ would not likely do the same. It's a different business model and a different mindset.  I am paid to get you the highest price attainable, using skill and negotiation. A ‘cut price agent’ is there to get a sale and make room for more stock.  Always talk to me before choosing an agent.  Let me show you how easy it is to list with the best in the business.


3 – NOT TAKING AN EARLY OFFER SERIOUSLY

You can avoid this typical and potentially costly mistake by simply choosing a better method of sale.
If you get an offer early in the campaign it is understandably harder to make the decision of acceptance as many areas of doubt are exposed. Is the house too cheap? Has it been shown to enough buyers? They are valid concerns and what you must remember is that it is up to you to be prepared for the fortunate situation of an offer that comes early. This means having clearly identified, before going on the market, your goals for wanting to sell and the realistic price range. Also remember that to a buyer the house is more attractive if it has been on the market only a short time as opposed to one that has been around for a while.
If a buyer searching the market for a property like yours, some time prior to you placing it for sale, makes an offer, it should be viewed as no less legitimate or reasonable than any offer you may or may not receive in the near future.
This mistake can be avoided by having a clearly defined reason for selling and a sound knowledge of the realistic price range, or better still, choose a more effective selling method.  Again talk to me, I will show you what all of your options are.


4 – NOT TRUSTING THE AGENT

If you don't trust the agent, don't hire the agent! A major ingredient in any relationship, business or personal, is trust. Before you choose your agent, ask many questions, check references, test their negotiating skills and ask yourself a BIG question: Do I feel comfortable with this person handling the sale of my family home?  If your answer is 'no', do not hire the agent. The best in the business will work with you.
I believe real estate is a team thing, I also think it can be an enjoyable and rewarding relationship. I know I certainly love working with all of my sellers and we remain friends and mates for long after the transaction
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5 - MAKE YOUR PROPERTY SPARKLE AND THE PRICE WILL SHINE

Pay attention to little things which create a big impression – the front garden and the first appearance of your home. Stand back and look at what buyers will see when they arrive. Cleanliness is vital. One of the most important and most overlooked aspects of selling a home is its smell. Pleasant scents create pleasant moods, whereas bad odours will be an instant repellent to a buyer. A home which sparkles always sells for a higher price.
When I call to appraise your property I will take a lot of notes and be thorough with my inspection.  I can make valuable recommendations to improve the value and saleability of your property. 

6 – POOR PRESENTATION

First impressions last. Have you ever noticed how other people's mess always looks worse than your own.  From the moment prospective buyers arrive, everything they see makes an impact on their assessment of your home. Gardens and lawns should be well presented; rubbish should be disposed of, paths kept clean, toys and garden tools stored away. Maximising space – Remove all clutter and watch your house expand in size. Neat, well ordered cupboards, wardrobes and pantry show that space is ample.
Don't waste money – If you spend a lot of money painting, carpeting or adding a patio, you will want to add this to the price. Buyers, on the other hand, may not share your taste, even though what they are getting is like new. Be guided by your agent as to what is necessary and what is not.
Little things = BIG difference – On the other hand, complete all minor repairs. Sticking doors and windows, loose door knobs, dripping taps or peeling paint may affect the speed and value of your sale.
Highlight your home – Nothing improves the atmosphere of a home more than brightness. Open all the curtains and switch on strategic lights to brighten up gloomy spots prior to the arrival of prospective purchasers.
Talk to me - Let me show you how to sparkle on the cheap!


7 - PETS

As much as you may love your pets, they are not necessarily going to be appreciated by all potential buyers and many will actually find them a turn off, if in the house.   While some buyers may be fond of pets it is for the sake of selling your home, and ensuring it appeals to the broadest market, that some effort will be required on your part to ensure they do not have a negative impact on those buyers who are not fond of pets.
Some people may not be as fortunate as you and have either an allergy or phobia to pets. It is a mistake to think that pets will not affect your property's position as an attractive purchase and it is important to make all potential buyers feel as comfortable as possible when inspecting your property, if you are aiming for the best price.
Take the dog for a walk during inspections, keep bird cages as clean as possible, use aromatic scent dispensers, keep their litter area clean and, if your pet’s home is in the house you may have to consider a makeshift home in the garage or shed. Possibly a trusted friend or relative can care for them for periods of the campaign.  It may be an inconvenience during the sale, to have to go to this effort but it is certainly worth it, particularly when you consider the negative implications that pets do have on many potential buyers
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